Today, we're announcing exciting updates coming to YouTube.
First, we're providing new monetization opportunities and expanded access to more creators with the YouTube Partner Programme.
YouTube is a place where creators of all types can thrive, so we're building out the program to better reflect that and reward all the amazing content you create.
Second, we're rolling out new ways for short creators to grow sustainably on YouTube with ad revenue sharing and Super Thanks.
They're also introducing Creator Music, a new destination in YouTube Studio that gives creators easy access to an ever-growing catalog of music for use in their videos while still earning money from ads.
They'll walk you through what's changing and some next steps for you.
So let's dive in.
The updates to the YouTube Partner Programme, also known as YPP, will make it easier for more types of creators to earn money, access exclusive benefits, and receive support as they grow their channels.
Beginning next year, YPP will include varying eligibility thresholds, providing creators with various pathways to the partnership.
Creators can still apply to be a part of YPP
once they've reached a thousand subscribers and four thousand valid public watch hours in the last 12 months.
But this model might not work as well for everyone.
So, as an alternative, starting in 2023, creators will also be able to apply to the program with a thousand subscribers and 10 million valid public short views in the last 90 days.
In addition, we'll also introduce lower eligibility thresholds for YPP creators to access fan funding even earlier, such as Super Thanks, Super Chat, Super Stickers, and channel memberships.
These new eligibility thresholds for fan funding will apply to long-form video, live streaming, and short-form content.
More details will come next year, but we hope this will help creators make deeper connections with their fans and make money earlier in their journey.
to expand access to YPP and make this new suite of benefits possible.
Creators currently in YPP will be asked to sign new Partner Programme Terms starting early next year.
They'll provide more information in the next few months.
And we hope this update helps to empower more creators to have creative flexibility and earn money in whatever way works best for them.
Next, we're excited to announce new ways for creators to make money with shorts.
Our ad revenue-sharing model has always been linked to our creators' success.
YouTube only succeeds when our creators do.
That's why we're expanding our ad business model into shorts.
Last year, we launched a temporary Shorts Fund to reward creators and inform them how they can develop a long-term solution for sustainable growth with Shorts.
Beginning in early 2023, all current and future YPP creators will instead be eligible for revenue sharing from ads viewed between Shorts in the Shorts feed.
The revenue from these advertisements will be combined and used to reward Shorts' creators as well as cover the costs of music licensing.
From the overall amount allocated to creators, they'll keep 45 percent of the revenue distributed based on their share of total short views.
The revenue share remains the same, no matter if they use music or not.
There are no changes to the existing revenue-sharing model for other ad formats on YouTube.
They also know there are many ways to make money on YouTube beyond ads.
So, early next year, we're expanding Super Thanks to Shorts, which will let viewers show their appreciation for their favorite shorts and let creators interact with their top fans.
And finally, we're launching Creator Music, a new way for creators to find and license the music they can use in their videos while still earning ad revenue.
YPP creators will be able to select songs from our growing library, pick a licensing option, and make their next video even more epic within YouTube Studio.
The best part: you'll still collect revenue from ads.
They plan on offering a wide range of licensing prices and usage options.
Creators can choose to pay a sum upfront to use music in their videos and still keep the same ad revenue share they'd usually get for videos without any music.
Or, for some songs, they cannot purchase a license but instead can share a fixed portion of the ad revenue with the artist or rights holder.
They hope Creator Music will help creators to make even more engaging content and give them a chance to earn ad revenue from this content.
And we're excited to provide artists with a new revenue stream avenue to promote their music.
Creator Music is currently in beta in the US and will expand to more markets in 2023.
They can't wait to roll out these changes.
And we're excited to continue to invest in technology that helps creators reach their most ambitious creative goals and build a business.